WebMay 20, 2024 · 5 Ways to use Facebook Audience Insights. 1. Improve the profile of your buyer personas. Buyer personas are representations of the ideal persona your customer is and hopes to become. With data from Facebook Audience Insights, you can supplement your current buyer personas with demographic and interest data. WebAug 3, 2024 · Target your competitors’ fans using Audience Insights. 2. Use Custom Audiences for remarketing. 3. Find people similar to your best customers with value-based lookalike audiences. 4. Improve targeting with Facebook ad relevance diagnostics. 5. Target people who have recently shopped from Facebook ads.
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